Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency...
Month: June 2018
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices.He’s marketing a lifestyle....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In-House Helpers Consultancies are cashing in on in-housing. Firms like...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact...
Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...