The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase...
Month: February 2019
Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more...
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Verizon's Visible, a low-cost, digital-only phone carrier, is using direct-to-consumer principles to attract millennials who are leaving a family plan...
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...