Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged...
Month: March 2019
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and...
Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base.The company’s...
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings.For BuzzFeed, selling co-branded products...
This article is sponsored by MoPub.The use of user-level data is getting a lot of attention in the mobile in-app...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to...
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...