National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
Month: March 2019
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google...
Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday....
Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public.The...
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily...
If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...
Automation is coming to the upfronts, slowly but surely.What’s been the holdup? Healthy skepticism and reticence to change, more than...