Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, closing a two-month sales review since Sizmek declared bankruptcy in March.
“Once the deal closes, Sizmek Ad Server and Sizmek DCO will operate separately from Amazon Advertising for the time being,” according to Amazon’s press release.
More to come. …
This post was syndicated from Ad Exchanger.