As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter,...
Year: 2019
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a...
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Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect...
Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Programmatic is still growing like a weed. In its...
The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360...