Welcome to Ad Tech Madness, a no-holds-barred Twitter tournament where David finally has a fighting chance against Goliath. Born as a content marketing stunt by Beeswax CEO Ari Paparo, Ad Tech Madness pits ad tech players against each other in daylong races for votes, and has captured pent-up desire for live competition and for elimination… Continue reading »
The post Ad Tech Madness Stokes Online Competition For Tournament-Starved Techies appeared first on AdExchanger.
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