The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and… Continue reading »
The post OpenAP Makes Room For Smaller Networks, And The Weather Channel And AMC Hop Aboard appeared first on AdExchanger.
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