December 25, 2024

Programmatic

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Is Reach On Connected TV Surpassing Linear TV?

  American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from a year ago, according to Nielsen. And The Trade Desk CEO Jeff Green predicted during the company’s Q1 earnings call that reach on CTV will “rival and even surpass” linear TV in the near future. ButContinue reading »

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