American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from a year ago, according to Nielsen. And The Trade Desk CEO Jeff Green predicted during the company’s Q1 earnings call that reach on CTV will “rival and even surpass” linear TV in the near future. But… Continue reading »
The post Is Reach On Connected TV Surpassing Linear TV? appeared first on AdExchanger.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2