“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Hirsch, chief commercial officer at PubMatic. Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board. On the agency side… Continue reading »
The post New Buyer Urgency Will Accelerate SPO Activity In 2020 appeared first on AdExchanger.
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