What Quibi Has Gotten Right And Wrong So Far

Quibi’s woes started at the beginning. Soon after the streaming video startup launched in April, advertisers that had made multimillion-dollar upfront commitments including Taco Bell, PepsiCo, Walmart and AB-In Bev pushed for new deal terms in light of Quibi’s disappointing download and viewership numbers. While CEO Jeffrey Katzenberg blamed the coronavirus pandemic for the app’s… Continue reading »

The post What Quibi Has Gotten Right And Wrong So Far appeared first on AdExchanger.

AdExchanger