As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest… Continue reading »
The post As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year appeared first on AdExchanger.
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