The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB… Continue reading »
The post The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust appeared first on AdExchanger.
More Stories
AI Agent Employee Firm, MarkeTeam AI, Raised $3m With This Pitch Deck
‘Survive to 25’: Quentin Weber looks back on 2024
Between Two Beers signs global partnership with Acast