Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing yourself a disservice,” said Liane Nadeau, SVP and head of precision media at Digitas. While there’s still 18 months left before… Continue reading »
The post How Digitas Is Prepping Clients For The Cookieless Future appeared first on AdExchanger.
More Stories
Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up
The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
New Zealand Thoroughbred Racing appoints Eleven