Programmatic

As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising. A lack of diversity in experience, backgrounds andContinue reading »

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