GroupM: United States Will Recover More Slowly Than Other Ad Markets

  The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according to GroupM’s midyear global ad spend forecast. The US advertising market will shrink 9.9% this year to $ 207.3 billion, excluding political ad spend, which will buoy the market by $ 15 billion in 2020, according to… Continue reading »

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