The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according to GroupM’s midyear global ad spend forecast. The US advertising market will shrink 9.9% this year to $ 207.3 billion, excluding political ad spend, which will buoy the market by $ 15 billion in 2020, according to… Continue reading »
The post GroupM: United States Will Recover More Slowly Than Other Ad Markets appeared first on AdExchanger.
More Stories
Bill Martin to Retire from KTVU in Oakland
Creators Break Down the Problems That Instagram Needs To Solve in Its Big Bet on Influencers
Poppi Will Advertise During Super Bowl 59