Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...
Month: June 2020
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Reach appeared first on AdExchanger. AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s...
The real big story this week goes well beyond digital advertising. The death of George Floyd at the hands of...
Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now,...
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for...