You Gotta Fight For Your Right To First Party!

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’Continue reading »

The post You Gotta Fight For Your Right To First Party! appeared first on AdExchanger.


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