You Gotta Fight For Your Right To First Party!

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’Continue reading »

The post You Gotta Fight For Your Right To First Party! appeared first on AdExchanger.



We’re more than just a blog! Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.

Leave a Reply

Your email address will not be published. Required fields are marked *