Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US...
Month: June 2020
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team,...
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: It's Time appeared first on AdExchanger. AdExchanger
Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual...
Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more...
Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this...