Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to make a video ad campaign a potential “storefront” for ecommerce companies, said YouTube sales VP Adam Stewart. The new ad format creates… Continue reading »
The post YouTube Announces New ‘Storefront’ Video Format With A Twist On DR appeared first on AdExchanger.
More Stories
Scroll Media boosts in-game advertising with new feature
Kiwi filmmaker spotlights media struggles at top global awards
T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer