The Big Story: Google’s Fees, Facebook Advertisers Flee

Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager. This week on The Big Story, we’re going to take a look at those fees, including what they mean, what we know and, most… Continue reading »

The post The Big Story: Google’s Fees, Facebook Advertisers Flee appeared first on AdExchanger.

AdExchanger