“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation… Continue reading »
The post An Introduction To TV Advertising: The Upfronts appeared first on AdExchanger.
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