Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company initially planned to integrate viewing that takes place at bars, restaurants and other public establishments as part of its national… Continue reading »
The post Agencies Angry At Nielsen As It Adds OOH Viewing To TV Ratings appeared first on AdExchanger.
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