It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re accelerating… Continue reading »
The post COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise appeared first on AdExchanger.
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