November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McLaren Health Care Embraces Local Advertising During The Pandemic

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based McLaren Health Care used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were avoiding medicalContinue reading »

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