The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal were not disclosed. Though the deal is not an outright acquisition, SpotX and SpringServe will collaborate on new features that shared customers can use, said SpotX COO Sean Buckley. SpringServe and SpotX are both supply-side… Continue reading »
The post SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech appeared first on AdExchanger.
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