December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cast Away But Not Lost: How Publishers Can Navigate Their New Surroundings

This article is sponsored by Criteo. Consider being suddenly plunged into unfamiliar territory. Tom Hanks’ character surveying his island in “Castaway” comes to mind. Whether you’re alone on an island or are a publisher contemplating your next move, it’s essential to identify the elements for survival. Since we don’t yet have the full set of tools to face a future withContinue reading »

The post Cast Away But Not Lost: How Publishers Can Navigate Their New Surroundings appeared first on AdExchanger.


AdExchanger