The Persistence Of Ad Fraud; ByteDance Mulls TikTok Sale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is mostly gone. But more sophisticated bad actors are still active. Protected Media identified an in-app bot fraud network, dubbed “Hydra,” that siphoned off an estimated $ 100 million, Business Insider reports. “It’s the most disciplined operation… Continue reading »

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