“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, general manager of measurement and analytics at Innovid. Even though connected TV (CTV) is growing rapidly, one challenge holding advertisers back from shifting even more dollars to the channel is the ability… Continue reading »
The post Without Data Sharing And Collaboration, CTV Is Just Another Black Box appeared first on AdExchanger.
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