December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OpenAP Expands Into Attribution With iSpot Partnership

OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks – AMC Networks, Fox, NBCUniversal, ViacomCBS, The Weather Channel and Univision – that allow advertisers to buy standardized audiences across all of them. Now, buyers purchasing inventory in the OpenAP Market can do a single,Continue reading »

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