McDonald’s Adds $200 Million To 2020 ‘Marketing War Chest’ To Bolster Recovery

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $ 200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount… Continue reading »

The post McDonald’s Adds $ 200 Million To 2020 'Marketing War Chest' To Bolster Recovery appeared first on AdExchanger.

AdExchanger