“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Month: July 2020
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live...
It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to...
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad...
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty...
Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup...
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home...