Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company… Continue reading »
The post Banking On Data, With Cardlytics CEO Lynne Laube appeared first on AdExchanger.
More Stories
Thinkerbell Aotearoa brews new Havana campaign
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Streaming, Politics Star In Magna 2024 US Ad Forecast