In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media

The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. TheContinue reading »

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Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward

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It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering.Continue reading »

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The Purchase Data Playbook For Marketers

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While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressableContinue reading »

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