The mobile affiliate marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon...
Month: July 2020
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Plus Side Walmart resisted starting a membership...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that...
When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they...
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company...
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...