SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow… Continue reading »
The post Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS? appeared first on AdExchanger.
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