April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming fromContinue reading »

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