April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Button Unveils New Capabilities, As Affiliate Marketing Finally Advances

The mobile affiliate marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon and BuzzFeed, with more tools for attribution and personalization. For some marketers, the word “affiliate” has such a reputation for banality, it’s like Voldemort — nobody wants to hear the name, said Button co-founder andContinue reading »

The post Button Unveils New Capabilities, As Affiliate Marketing Finally Advances appeared first on AdExchanger.


AdExchanger