WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly...
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Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to...
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable. Adweek Feed
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $ 45 million. Infinite Reality bills itself...
OpenAI announced its new flagship model GPT-4o (letter "o'" for "Omni"), boasting enhanced conversational abilities. This upgrade provides all ChatGPT...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...