With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
Capabilities
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA),...
AUCKLAND, Today: DDB Aotearoa has appointed three new hires to bolster continued growth in its edit, sound and design suite....
Stanley St is investing in tech and digital capabilities with the recent appointment of Ankit Sehgal as Chief Digital Officer...
AUCKLAND, Today: MediaCom NZ has announced the launch of its “new capabilities” – Creative Systems. MediaCom NZ managing director Zac...
4200%. That's the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
Crackle Plus touted $ 2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support...