Crackle Plus touted $ 2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with… Continue reading »
The post Crackle Plus Pushes CTV Measurement Capabilities appeared first on AdExchanger.
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