May 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Touts Programmatic Video Capabilities and DSP at NewFronts

Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. “If you’re not already taking a unified approach to your streaming, think about the efficient reach…
Adweek Feed