Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn...
Month: July 2020
The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for...
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of...
Publicis Groupe, after years of struggling in North America, was on its way back to positive performance at the beginning...
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new...
The impacts of the coronavirus pandemic on AT&T and WarnerMedia are far reaching, totaling $ 2.8 billion in the second...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Meredith Kopit Levien will assume the role of CEO and president of The New York Times Sept. 8, the company...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....