Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this… Continue reading »
The post The Big Story: Apple Vs. Facebook appeared first on AdExchanger.
More Stories
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
Chicken cake marks ten years for Bostock Brothers
Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign