Building A Better Content Machine: The Scorecard

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. It’s time to move beyond one-off pieces of content. Sure, interesting singular pieces can pique visitor interest. But… Continue reading »

The post Building A Better Content Machine: The Scorecard appeared first on AdExchanger.

AdExchanger