The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but… Continue reading »
The post Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist