Headline: As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach

This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects – with few industries spared from the need for quick adaptation. The television advertising market, for one, has already seen stay-at-home orders contribute to the first increase in traditional television viewership since 2012. Yet upfront… Continue reading »

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