April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Headline: As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach

This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects – with few industries spared from the need for quick adaptation. The television advertising market, for one, has already seen stay-at-home orders contribute to the first increase in traditional television viewership since 2012. Yet upfrontContinue reading »

The post Headline: As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach appeared first on AdExchanger.


AdExchanger