With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ability… Continue reading »
The post App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom appeared first on AdExchanger.
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