OMG’s Scott Hagedorn Wants A Reset On Behavioral Data

Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers prepare for the end of third-party cookies in Chrome and the IDFA on iPhones. “The very substrate of how digital marketing has worked … is radically changing,” said Scott Hagedorn, CEO of Omnicom Media Group… Continue reading »

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